READY FOR A NEW WEBSITE? 3 REASONS IT MIGHT BE TIME!
Is your business website so-so, rather than SO good?
It might be time to renew, just like we’ve recently done here at dms CREATiVE (we love our new website and hope you do too!). Here are just three reasons why it might be time to take the plunge in to the pool of website refresh:
1. YOU’VE CHANGED AND SO HAS YOUR BUSINESS.
Things change. Most things changes. Let’s take fashion as an example – what was hip-hop and happening decades ago (think crocheted swim wear and suspenders!) definitely might not be all the rage today. Change not only happens in fashion but it also happens in our personal and professional lives, including business. The most important thing is knowing when your business has moved direction and being aware of this change. Has your product, service or experience offering changed? Is the experience you think you provide, actually different to what your customer’s experience? Work to have your website accurately reflect who you are.
2. YOU WANT TO REPOSITION YOURSELF IN YOUR PARTICULAR FIELD.
You know that you’re positioned in the right industry but it’s obvious where most of your customers are coming from and you’re no longer communicating to suit that particular target market. You need to reposition yourself to appeal to the people who you know want to talk to you. Having a shift in appearance on your website might be just the ticket to reignite the flame with the clients you have and attract new ones to come on board.
3. THE WHOLE THING JUST FEELS OUT OF DATE.
The very first website was created in 1991 and looked like this: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html. If this was the style that was used for all websites, forever more, then how successful do you think the World Wide Web would be? Don’t be afraid to admit when your website is a little out of date, tired looking in terms of colour or a bit old-school in the language that’s used.
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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