BRAND REFRESH
McADAM & TURNBULL REALTY
Over the past 40 years, Toowoomba’s McAdam & Turnbull Realty has earned a reputation for experience and detailed local knowledge. The current logo and branding elements had been in-market for approximately 20 years and were dated. This is in stark contrast to the high-quality service and up-to-the-minute advice being delivered by the team.
McAdam & Turnbull Realty operate in a highly competitive environment and it is important that they are perceived to be highly relevant in the current market.
OUR BRIEF:
- Honour the brand’s history while elevating and modernising the brand to reflect the sophistication of the service offering;
- Display confidence and a level of authority without losing the personal touch;
- Position McAdam & Turnbull as authority on topics pertinent to Property Management.
THE RESULT:
The refreshed logo design
features McAdam & Turnbull Realty in vibrant coral and deepest blue with the structured typographic treatment softened by an elegant ampersand. Beautiful white space binds the elements together to present a fresh, confident and professional brand.
THE SCOPE OF WORK INCLUDED:
- Logo & branding
- Business Cards & Stationery
- Branded Documents
- Promotional materials
- Vehicle Wrap
- Building Signage
- Pull-up banners
- Graphics to use in social media videos.
WHAT OUR CLIENT SAYS ABOUT US...
We engaged dms CREATiVE to create a brand refresh for us, and we went into the initial meeting with Kym with absolutely no idea what we wanted.
From the first moment, Kym was engaging and welcoming and knew exactly what questions to be asking to get a real feel for our business and our goals. Before long, it felt like a chat with an old friend as Kym absorbed our business values into her brief. From there the process was easy and relaxed and the whole team were very patient and seemed to know exactly what was needed when we said, “not sure I like that option but can't articulate why."
Our brand has been in Toowoomba for over 40 years and we wanted to respect that but still create a new look. dms CREATiVE understood that – it seemed even without needing to be told because they did take the time to understand us all the way along. We get lots of compliments about our new look and we are so very pleased with it and our decision to choose dms CREATiVE.
Bronwyn and Lachlan Evans - McAdam & Turnbull Realty
LET'S TALK ABOUT YOUR BRAND
We'd love to work with you on your next big
idea, so tell us about your project via the contact form and we'll be in touch.