BRAND ROLLOUT
TOOWOOMBA AND SURAT BASIN ENTERPRISE (TSBE)
dms CREATiVE was engaged to undertake a complete brand rollout for Toowoomba and Surat Basin Enterprise (TSBE) - an independent regional economic development organisation formed to empower the local business community, promote sustainable economic growth and attract investment into the region.
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Given TSBE receives funding from members as well as Toowoomba Regional Council to fund its operations, sensitivity was required around spend, to ensure the brand looked considered and professional but not excessive in brand activations and touchpoints.
Despite this, it was crucial that TSBE had strong brand and creative development to engage with the target audience, attract membership and sponsorship, build credibility and deliver on their aim to be an entity that stimulates investment attraction, tourism and economic growth. dms CREATiVE were engaged to develop the marketing collateral and strategy for this entity.
ABOUT THE LOGO
The logo concept was designed to be somewhat reflective of an Orchestra Pit, where everyone plays a vital role to create a whole while also juxtaposing strip-farming with a modern take on the pie-graph to reflect the variety of industries that combine to help the region thrive. The different colours represent the variety of stakeholders and vested interests. Colours used were the rust reds of the ground, the greens of crops and trees and ‘big sky’ blue.
After developing logo, concept and brand guidelines, it was crucial that the rest of the brand and creative development portrayed this same connotation of connectivity, opportunity and togetherness that was formed in the logo creation.
BRAND ROLLOUT
An example of the brand rollout and execution includes:
- Logo design & branding
- Business cards and stationery
- Membership Prospectus
- Sponsorship Proposals
- Graphic design for collateral
- Digital marketing – enewsletters, event invitations.
Their website was driven by a high-level database system to manage sponsor and membership details, ticketing and attendance for events and the segmented e-news system.
The website design
also features integrated automated language translation to allow for readability across cultures. We also developed the creative for the award winning publication, Live Toowoomba Magazine. This magazine
was specifically designed as a tool to assist businesses attract new staff to live and work in the region.
WHAT OUR CLIENT SAYS ABOUT US...
dms CREATiVE are specialists at what they do.
Over the years Mark and his team have consistently provided TSBE with exceptional customer service and high quality graphic design work at lightning fast speeds to fit in with our often demanding deadlines. They are passionate about what they do and it has been a real pleasure to work with a company that cares as much about our brand as we do. Thank you dms CREATiVE team, keep up the good work!"
Stacey Kent - Executive Officer, Toowoomba and Surat Basin Enterprise
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