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SOWING THE SEEDS OF AGRI-SUCCESS

REFLECTING THE GROWTH OF HART RURAL

Hart Rural Agencies began when Charlie Hart opened his first office in Barraba in 1995. Comprising a modest team of just four, the business has undergone remarkable growth, evolving from a stock and station agency into a large, sophisticated and multifaceted agribusiness providing a diverse range of agricultural services including livestock, property, contract farming, custom-built stockyards and innovative ag-tech.

“Hart Rural reached a pivotal moment. While they had enjoyed incredible success - built on strong working relationships in their region, they felt their marketing didn’t reflect their extraordinary growth, new business acquisitions or the sheer sophistication of their services,” explains Kym Ebenestelli, Director & Co-Owner at dms CREATiVE.

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THE SOLUTION: WORKING TOGETHER FOR AGRI-SUCCESS

Hart Rural Agencies recognised the need for a comprehensive Brand Refresh. Through the dms CREATiVE process, a series of strategic steps were designed to emphasise their broad range of innovative services and expertise, while maintaining the ethos at the heart of the business – the connection to their community and a deep understanding of the land:

1. Brand Perception: Brand Perception - In this series of workshops, Kym collaborated closely with Hart Rural’s management team to ensure they were aligned on the brand's renewed strategic intent and market positioning strategy, creating clarity around how to communicate their offerings in a clear and succinct way.

2. Brand Refresh: dms CREATiVE teamed up with Hart Rural for a brand refresh, reaffirming their well-established local reputation, while showcasing their evolution into a sophisticated, multifaceted business. Kym developed the tagline Working together to create Agri-Success, which became central to Hart Rural's refreshed identity, highlighting their dedication to collaboration and their array of expertise across agribusiness and ag-tech.

3. Documenting the Details: In a sequence of interview-style sessions, the team at dms CREATiVE meticulously documented Hart Rural's extensive array of products and services. This laid the groundwork for clear, consistent communication, seamlessly integrated into all their promotional materials and covering every facet of the business.

4. Conversion-Driven Website: The team at dms CREATiVE elevated Hart Rural's digital footprint with a website designed to maximise conversions. By showing their unmatched expertise and deep connection to the local area, the intuitive layout highlights their extensive service offerings, solidifying their status as pioneers in the industry.

A COHESIVE BRAND WITH HART

Repositioning Hart Rural Agencies required thorough market analysis and effective communication to resonate with their audience.

“We focused on the concepts of ‘working together for agri-success’ and ‘your partner in agri-success’. This message is reinforced with visuals cues of the local countryside and mountains. This shows the Hart Rural story and positions them as leaders and partners, fully capable of managing all aspects of agri-business and land management in their region."

You're Entering Hart Country

This strategic transformation cements Hart Rural Agencies as agricultural leaders in Northern NSW. By confidently revitalising their brand upon the foundation of a strong local reputation, they have successfully communicated their expanded products and services to their long-term clients, positioning themselves as integral partners in the region's agricultural success.