Brand Refresh for Farm Machinery Manufacturer
BADENGI ENGINEERING
Based in Moree, NSW, Badengi Engineering is renowned for manufacturing durable, Australian-made farming machinery built to handle the toughest conditions. As their team and facilities expanded, they recognised the need for a refreshed brand identity and digital presence that would reflect their growth and reinforce their position as industry leaders.
“Our goal was to craft a bold, cohesive brand identity and website that reflected Badengi Engineering’s growth, reinforced their leadership in agricultural machinery, and stayed true to their values of quality, innovation, and reliability.”
Kym Ebenestelli, Director/Head of Brand Strategy | dms CREATiVE
Engineering a Refreshed Brand
Despite their success, Badengi’s existing brand no longer reflected their stature in the agricultural machinery market. As a regional business expanding into a national footprint, they required a brand refresh that communicated their core values and the strength and durability of their products.
“We needed a bold, unified identity that resonated with Badengi’s audience and showcased their position as a leader in agricultural machinery.”
Kym Ebenestelli, Director/Head of Brand Strategy | dms CREATiVE
A Website That Fuels Badengi’s Growth
Badengi’s new website was designed to be an extension of their refreshed brand. It showcases the exceptional quality of their products and services through a clean, professional design. The site offers an engaging, user-friendly experience while aligning with their core values of innovation, quality, and reliability.
A Brand Aligned with Badengi’s Values
- Brand refresh
- Website design and development
- Stationery design
Strengthening Badengi’s Brand for Market Leadership
