REAL ESTATE BRAND CREATION:
ZING PROPERTY
For Damian and Louise Borger, Zing Property was never going to be just another real estate agency. Their vision was bold: to create a brand that went beyond transactions, becoming a trusted partner in helping people build the lives they love.
“Damian and Louise had a clear vision from the start – they wanted a brand that truly connected with people on a personal level,” said Kym Ebenestelli, dms CREATiVE’s Director and Head of Brand Strategy. “Our role was to bring that vision to life in a way that was vibrant, memorable and authentic to who they are.”
CREATING A BRAND THAT LIVES UP TO ITS NAME
At the heart of every successful brand is a solid foundation. Through collaborative strategy sessions, dms CREATiVE worked closely with Damian and Louise to craft a brand identity that embodied their fresh, optimistic vision. Our work focused on ensuring every touchpoint, from logo design to website development, consistently reflected their dedication to delivering exceptional client experiences.
“When dms CREATiVE was engaged to bring Zing Property’s brand to life, we set out to design a vibrant and unforgettable identity that would capture the contagious optimism and cutting-edge approach the Borgers are known for. Our goal was to carve out a unique presence in the competitive property market through strategic brand development, strong brand positioning, and creative design solutions,” said Kym.
DEFINING THE MARKET FOR UNMATCHED BRAND POSITIONING
A standout brand starts with understanding the audience. During our signature Define Your Market Workshop, Damian and Louise gained valuable insights into Zing Property’s customer base. These findings informed our approach to refining their messaging, enabling us to position the brand as approachable, innovative, and undeniably client focused.
A LOGO THAT SPEAKS VOLUMES
The logo design for Zing Property perfectly captures their energy and confidence. Modern yet approachable, it conveys trust and expertise while retaining a sense of playfulness. This fresh, professional aesthetic sets Zing Property apart from traditional agencies, ensuring the brand stands out in the crowded property market.
A BRAND WHERE OPTIMISM FLOWS
Zing Property’s bold personality comes to life across every aspect of their marketing, from advertising to website design. The brand’s playful and optimistic tone resonates with its audience, and garner headlines like:
- AmaZING they said
- A very pleaZING result indeed
- ZING it on!
SCOPE OF WORK
The Zing Property project included comprehensive brand development and positioning to ensure the brand stood out at every level. Our work included:
- Branding workshops
- Brand positioning strategy
- Logo design and branding
- Photography
- Graphic design
- Website design and development
- Advertising and marketing collateral
- Vehicle wraps
- Branded documents
- Promotional materials
- Launch event coordination
WHAT OUR CLIENT SAYS ABOUT US...
“We went to dms CREATiVE with nothing more than the name of our new business and a basic concept of what we wanted the business to look like. What happened next was extraordinary. Kym and Mark went beyond simply creating a logo, a website and some printed assets to help us create much more…they developed a brand.
We workshopped with Kym for days on exactly how our brand would look, feel and sound in the marketplace. The process provided us with incredible clarity of what we wanted our new venture to be and dms CREATiVE gave us the strategy to turn that into reality. Every single element of the brand was developed with as much passion as we felt for this new business.
The Zing Property brand is more amazing than we could have imagined, and we can’t thank Kym, Mark and the whole dms CREATiVE team enough for making it happen!”