BRAND REPOSITIONING
ST PETER CLAVER COLLEGE
When St Peter Claver College decided to reposition their brand, they knew exactly who to call.
“While they’d enjoyed an enviable and long-held reputation across a range of important areas, their messaging needed to pivot to reflect the additional vital strengths they’d been developing for a changing educational landscape”, explains Kym Ebenestelli, Director & Co-Owner at dms CREATIVE. These included strong NAPLAN results, a key emphasis on individualised learning plans, and providing exceptional and equal opportunities for both ATAR and vocational pathway students.
KNOWLEDGE IS POWER – KEY INSIGHTS THROUGH COLLABORATION.
To deep dive into what this changing future could mean for the school’s brand, Kym conducted a series of brand workshops
with the college leadership team. “They were incredibly enthusiastic”, recalls Kym, “and the insights generated were fantastic.
Ultimately, we arrived at the idea that even though we can’t control a future that’s increasingly fast-changing, we can control our attitude to that change”. Hence, ‘Whatever the future holds… Know you can’ was born. “It’s about confidence”, relates Kym, “and a surety about your school and your potential pathway”.
'KNOW YOU CAN' – CONFIDENCE THAT FLOWS THROUGH EVERY BRAND TOUCHPOINT.
As is exemplified by these headlines from the school’s new prospectus, the surety of knowing works strongly across every aspect of the college’s offering.
- Know God
- Know you’re welcome
- Know you want to
- Know you’re ready
- We know you can
- Know you’ll belong
- Know no limits
- Know you’re supported
- Know your passion
“There’s a certain buzz and energy around the team when we know we’re working hard on a strong idea for a great brand”, says Kym.
WHATEVER THE FUTURE HOLDS...
“What I loved most about working with St Peter Claver College is that they realised they needed change, and where others may have hesitated, they took sure and decisive steps to meet the challenges of the future head on”, says Kym. And what better example could a school set for the leaders and decision makers of tomorrow.
IN ALL, THE SCOPE OF WORK INCLUDED:
- Branding workshops
- New brand position development
- Design motifs & branding elements
- Photography
- Copywriting
- New prospectus
- Updated collateral
- Social media assets & campaigns
- Open day promotion
- Building & directional signage
LET'S TALK ABOUT YOUR BRAND
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