BRAND REFRESH
OUR LADY OF THE SOUTHERN CROSS COLLEGE
When Our Lady of the Southern Cross College needed to reinvigorate their brand, they turned to the expert team at dms CREATIVE. “Sometimes even the best organisations need some outside perspective to really discover and build on their brand strengths”, says Kym Ebenestelli, Director & Co-Owner at dms CREATIVE. “And, as Australians, it’s also not our way to talk too highly of ourselves – that’s why it can really help to have an outsider with a fresh perspective to say, ‘Wow, you’ve really got something quite unique going on here!”
A COLLABORATIVE CREATIVE SPARK
‘Inspiring learning’: a position that flows through every brand touchpoint
- Inspiring spirituality
- Inspiring discovery
- Inspiring student wellbeing
- Inspiring critical thinking
- Inspiring innovation
- Inspiring determination
- Inspiring success
- Inspiring ambition

“There was a lot of hard work by the dms CREATIVE team to bring the new brand theme to life, but in the end, it was also a labour of love”, says Kym.
INSPIRED RESULTS
IN ALL, THE SCOPE OF WORK INCLUDED:
- Branding workshops
- New brand position development
- Design motifs & branding elements
- Photography
- Copywriting
- New prospectus
- Updated collateral
- Social media assets & campaigns
- Open day promotion
- Building and directional signage
