NEW STORE OPENING - MARKETING THE MESSAGE!
Here are some quick bits of consumer information for you…
- Australians on average watch over 3 hours of television each day.
- Every day 13.6 million Australians watch Free TV.
- Radio is also another medium that turns heads (or ears!) with reports suggesting that radio audiences have grown by 7% in the last five years.
- But like all mediums, the platform is only as good as the product that you play, so it’s important to get the commercial, ad, campaign, whatever it may be that you’re creating, on brand and on message, to give the best chance of turning those viewers, listeners or readers, in to a customer.
The team at dms CREATiVE recently worked with NQ Water and PoolSmartz (an organisation who specialise in pools, pumping and irrigation based in Mackay, Queensland) to put together elements of a campaign to promote the opening of their third store in Cannonvale, in the Whitsundays.
Our designers and marketers got to work devising a short punchy television commercial and radio ad that were both timeless, brought together both brands, presented the client as fun but professional and delivered the message that a new store has opened up in Cannonvale – all in 30 seconds!
The team also developed in-store signage, a press ad and a letterbox drop to accompany the commercial and radio ad, culminating in one rounded, all-inclusive campaign!
Kym Ebenestelli, Director & Brand and Marketing Strategist at dms CREATiVE, said the team were tasked with very specific requirements and came through with the goods in developing and delivering the message.
“We developed a TV ad that wouldn’t date but would rather stand the test of time, engage audiences and potential customers in an upbeat and fun way, but also reassure customers that NQ Water and PoolSmartz are specialists in their fields. With bold graphics, popping words and an upbeat energetic voice over and sound track, we were able to achieve this. We replicated this same approach for the radio ad, with an energetic voice over and the same upbeat backing track, to remain consistent across both platforms and really feel that both ads successfully got the message across and remained true to brand,” said Kym. “The other elements of the campaign complemented the commercial and radio ad perfectly, giving one all-encompassing campaign,” Kym said.
Checkout the finished commercial below.
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