HOW TO: DESIGN AN INFOGRAPHIC
Presenting a lot of complex information quickly and clearly in your marketing materials can often be a struggle, but it doesn’t have to be. At dms CREATiVE we love sharing our know-how, and this week we got our resident graphic designer, Andrew Groves, to take us through the steps he uses to create an awesome infographic.
WHAT IS AN INFOGRAPHIC?
An infographic is several bite-sized pieces of information displayed graphically. These are then grouped together to tell a story. These infographics can be used on websites, in brochures, e-newsletters or anywhere else you might choose.
We recently sat down with Andrew, our infographics go-to-guy, and asked him to explain just how he goes about transforming data into a visually compelling graphic that is on brand and captures people’s attention.
“The first thing I do is assess the information the client is wanting to get across to see if there are any logical sections or themes or a narrative that we could display graphically.
From there, it’s a matter of organising it and sourcing or creating appropriate imagery to help get the story across. It’s really important to get the balance between written content and graphical content right. You don’t want there to be too many words that people get bored and flick past and you also don’t want there to be too many graphics that it just looks like a pretty picture rather than something that is meant to give you information.
The next step is to choose a look and feel that fits within the existing brand guidelines. For instance, for the Heritage Bank Back to School Costs infographic (which you can see below) we used Heritage’s brand colours of maroon, gold and grey throughout, but incorporated other colours and playful pictograms to represent the fun and frivolity of the school yard.
The possibilities for infographics are almost endless. Every infographic we do is different and there is no set design structure. You just have to remember to make it interesting, functional and make sure it fits the brief.”
Check out these nifty infographics we have done recently!
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