FOOD LEADERS AUSTRALIA OFFICIALLY LAUNCHED
We were beyond excited to attend the official launch of Food Leaders Australia (FLA) recently. FLA is an exciting new initiative that aims to position our bountiful region as the Silicon Valley of food innovation while collaborating and supporting the growth of businesses working within the food and agricultural space nation-wide to capitalise on the massive opportunities in the global market.
We worked closely with key stakeholders Toowoomba and Surat Basin Enterprise and the University of Southern Queensland to design and create a logo and website
for FLA and we were immensely proud and excited to see both unveiled at the launch in front of hundreds of industry leaders and food producers.
There were four key points that were raised in the brief that needed to be communicated through the logo and brand execution:
- That FLA was taking a leadership role within the space.
- That FLA was to be positioned as an authority.
- That it not be restricted to the South East Queensland market and able to be used interstate.
- That vibrant colours were used to reflect a variety of industries.
We were absolutely honoured to be involved in such an important project and we wish FLA all the very best for the future! Check out the chosen logo design below and read more about the initiative at ABC Rural.
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