YOU ONLY GET ONE CHANCE TO MAKE A POSITIVE FIRST IMPRESSION. MAKE IT MATTER.
YOU ONLY GET ONE CHANCE TO MAKE A POSITIVE FIRST IMPRESSION. MAKE IT MATTER.
Are you sending the right message to the right people? When it comes to your brand, good enough is not always ‘good enough’.
With just a single glance of your logo, website, flyer, tender documents or a social media post, potential clients are making assumptions about your brand and the products and services you offer.
In our increasingly competitive world, you only get one chance to make a positive first impression with prospective clients or customers. That’s why it’s essential your brand acts like a mirror; reflecting your market position, culture and quality you provide to your clientele.
Without adding the professional polish consumers have come to expect, you’re risking your brand blending in, or even worse, standing out for all the wrong reasons.
If you’re starting a new business, or your existing logo and brand are in need of a refresh, following these 3 steps will help you to ensure your brand packs a punch in the marketplace.
STEP 1: START WITH A UNIQUE LOGO AND BRAND IDENTITY THAT CONNECTS WITH YOUR TARGET AUDIENCE.
Your logo is essentially the face of your business and with the battle for customers intensifying each day, a strong logo and brand identity is invaluable in helping your business win the fight.
A well designed logo tells customers not only who you are and what you do but gives your business its own unique brand identity that customers come to trust.
STEP 2: INVEST IN PROFESSIONAL DESIGN.
There’s much more to design than simply making something look pretty. It’s all about visual communication that speaks to your target audience. Each piece of the marketing puzzle needs to appeal to your target market, be functional, and truly reflect your brand personality – helping you stand head and shoulders above your competitors.
STEP 3: BE CONSISTENT ACROSS EVERY TOUCHPOINT TO BUILD TRUST AND FAMILIARITY.
Inconsistent branding breeds doubt in the mind of the consumer. It is important to keep your branding consistent across all customer touchpoints. The repetition of your brand in the marketplace is what helps customers become more aware of you and your product offering. It is that familiarity that builds trust and helps your customers feel more comfortable buying from you. There can be a lot of reassurance for someone looking at a trusted brand - one they recognise.
At dms CREATiVE, our experienced team of creative design and marketing professionals can help you develop a polished brand that delivers your message clearly across all touchpoints – confirming credibility, connecting with your target audience and setting you apart from your competitors.
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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