THE IMPORTANCE OF THOROUGH CONTACT INFORMATION
Hello, is anyone there?
It sounds pretty simple, but many businesses are doing themselves a disservice by overlooking the importance of including some vital, yet basic content on their website - thorough contact information.
According to the 2015 Web Usability Report
from Huff Industrial Marketing and KoMarketing, a lack of comprehensive contact details can cause a massive 44% of your visitors to up and leave. This can be heartbreaking considering you’ve probably spent a lot of time and energy trying to lure them in!
The reason thorough contact information is so important is that it reinforces trust and legitimacy. When a company doesn’t share its physical address and other contact information, and forces contact through a form, it breeds uncertainty, doubt and frustration. Prospective customers start asking themselves: “Who’s behind the company? Where is it located? Will I be able to reach someone if there’s a problem? Will they get back to my form enquiry promptly?
It’s not only contact information that builds credibility and authenticity. About pages, team bios, client lists, press rooms and testimonials also confer trust – one of the top brand attributes sought by today’s savvy buyers before they hand over their hard earned cash.
So before you sign off on your web design, ask yourself: Does it include my phone number, email address and physical address? And remember, you don’t have to relegate these to the contact us page either. Think about the actions you want a potential customer to take once they have been to your website. If you want them to give you a call, consider displaying your phone number and/or email link prominently in the header of each page rather than “burying” it in the footer.
Check out the chart from the research in the image gallery below, which clearly shows thorough contact information is the biggest must-have when it comes to establishing credibility.
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