PROJECT IN FOCUS: RED DOG RECRUITMENT
The dms CREATiVE team have recently had the pleasure of working with Red Dog Recruitment to develop a unique logo and brand for this new agricultural and rural industry staff recruitment agency.
Here’s how we tackled the project.
DEFINING THE BRAND PERSONALITY
We commenced by meeting with the client to gain an understanding of their business, who the brand needed to talk to, and how Red Dog Recruitment wanted to be perceived by the market.
LOGO & BRAND DESIGN
“A good logo should act like a mirror; reflecting your market position, culture and level of quality you provide to your clientele.”
The logo and brand needed to create a professional face for the brand, appealing to both corporate farmers as well as the agricultural employee. It was important to communicate a vibrant, reliable and approachable business that is genuinely passionate about the Australian agricultural industry.
To achieve this, we applied corporate yet friendly typographic treatments and featured vibrant reds to portray the energetic and motivated attitude Red Dog Recruitment has towards their clients.
BRAND ROLLOUT
Once the client was happy with the look and feel of their new brand identity, we then rolled out the brand across various marketing materials including business cards, letterhead, email signatures, press ads and social media images.
We additionally assisted the client with creating engaging content for their press ads and setting up LinkedIn and Facebook pages for the new business so that all client touchpoints remained consistent and on-brand.
THE RESULT
A lively, professional new brand that reflects the quality of the service and experience that can be expected from the Red Dog Recruitment team.
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