PACKAGING DESIGN

How your product looks on the shelf is just as important as the product itself.

There are 2 parts of packaging design.

• The entirely practical part: ensuring your products are protected in transit, that they aren’t contaminated (barrier and moisture protection), and to maintain quality i.e. that your products remain fresh and clean or crisp and delicious.

• And, then there’s the part that helps these products to sell.  This is where we come in. Well designed, creative and interesting packaging commands attention, conveys quality and builds trust with the consumer. It’s an important extension of your brand and is essential for supporting repeat purchases and customer loyalty. And that’s all before we get to talk about the thrill of unboxing!