JUMP ON THE EMOJI BANDWAGON
According to a new study, it has been found that using emojis can help portray your business as friendlier and increase the likelihood of engagement.
The study also found that participants who were sent messages including emojis scored higher on memory compared to those without.
Find out more about the study and get the lowdown on which emojis get the highest engagement in this great article from HubSpot.
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In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
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