4 QUESTIONS EVERY BUSINESS OWNER NEEDS TO ASK RIGHT NOW.
It’s very clear that the way we live is about to change and that these changes are here to stay for quite a while.
For all businesses continuing to trade, it is important to recognise that your consumer’s routines are in the process of changing and that they too will be forming new habits.
The old adage “You should work on your business, not just in your business” has never been more relevant – but what does that mean for your business from a marketing perspective? And, where do you even start?
Our recommendation is to bring it back to basics. Ask yourself these 4 questions:
1. What is it that you continue to offer your customers?
2. Why should they buy from you?
3. How will your customers access your products and services?
Thinking about social distancing, and contactless service delivery, is there something about the way you have traditionally provided your product and service that you have recently changed, or can you introduce something to make buying from you easier/more appealing? E.g. a contactless, home delivery/pickup service?
4. How will you let your customers know?
Is your current website messaging setting you up for success? Are you getting the most out of your social media?
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.