5 SIGNS THAT IT’S TIME FOR A BRAND REFRESH
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room.
Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services?
If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh.
Here are 5 sure signs it’s time to invest in refreshing your brand.
1. Your business has evolved since your brand was created
If your brand was developed fifteen years ago when you started your business, it might not accurately reflect what your business has become today.
Has your team grown? Do you offer new products or services that you didn’t offer before? If so, you might be underutlising key tools for engaging and converting modern customers..
2. You avoid sharing branded content with customers
It stands to reason that you won’t be proud of something that fully represent your business. If you hesitate to hand out business cards or don't send people to your website or social media feed, take a minute to consider why.
Is your brand out-of-date, clunky, or just missing the mark on your value proposition? If so, it’s time for a brand refresh.
3. You don’t have a single-sentence value proposition
Today’s audiences skim-read and scroll quickly. Grabbing their attention means delivering your message fast. If you can’t tell people in one sentence what you do - and why it's valuable - it might be time to refine your brand with a focus on your unique value proposition.
4. You’re blending in, rather than standing out
While it's natural to draw inspiration from other brands, relying solely on inspiration without adding original messaging, distinctive visual branding, and unique takes on your offerings can can cause you to blend in with your competitors.
If your business doesn’t stand out, a brand refresh could be the solution.
5. Your brand doesn’t match up with your product/service pricing
People often judge a book by its cover. If your brand appears cheap and cheerful while your products or services are luxurious and bold, you’ll risk alienating potential customers disappointing the customers who do engage with your business.
If your brand doesn’t reflect the quality and value of your products and services, it could be time for a brand refresh.
Refreshing your brand is an exciting opportunity to strengthen your messaging and refine your marketing strategy based on everything you’ve learned since you opened your doors.
If you’re interested in a brand refresh, talk to us. We’re Toowoomba’s go-to marketing agency, and we’ve helped countless small businesses put their best foot forward and boost their bottom line with expert branding.
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
